Stop hunting for links. Find anything fast.

Memorable shortcuts your whole team already knows. Type go/roadmap, go/payroll, go/oncall and land on the right page, in Slack, in the browser, in your address bar.

go/roadmap
go/roadmapcompany.atlassian.net/jira/software/projects/PROJ/boards/12opening
go/handbookcompany.notion.site/handbook/getting-started
go/oncallorgorg.com/oncall/engineering-primary
go/payrollapp.gusto.com/payrolls
go/standupmeet.google.com/abc-defg-hij

One shortcut directory. Every surface your team works on.

Less hunting. More doing.

The productivity surface your team's URL bar deserves.

Memorable shortcuts

Type a name. Land on the page.

Replace long URLs nobody remembers (Jira boards, Notion docs, vendor portals, Zoom links) with short names everyone can spell. go/roadmap beats the 87-character link any day.

Most used today
go/roadmapatlassian.net/jira/…
go/oncallorgorg.com/oncall
go/standupmeet.google.com/…
go/payrollapp.gusto.com/payrolls

Variables & path captures

One link, infinite destinations.

Special variables personalize the destination per visitor. Path captures forward everything after a prefix to the destination. One go link, a whole class of behaviors.

Special variables
go/profile
→ orgorg.com/@${user.email}
Path captures
go/b/123
→ bugtracker.com/bug/123
Default URL
go/b
→ bugtracker.com/issues/all
Personalized
go/mytasks
→ linear.app/team/assignee/${me}

Preview mode

See where you're going first.

Append + to any go link to preview the destination and the owner instead of redirecting. Trust without the click.

go/rickroll+
Preview
Rickroll
youtube.com/watch?v=dQw4w9WgXcQ
Created by Wayne C. · Used 47 times

Country-specific links

One link. Region-aware destinations.

Route go/hr to the US handbook for someone in California and the German handbook for someone in Berlin, all from the same shortcut. Per-country mappings keep global teams on the same go-link directory without forcing everyone to remember go/hr-us vs go/hr-de.

go/hr
🇺🇸UScompany.notion.site/hr-us
🇩🇪DEcompany.notion.site/hr-de
🇯🇵JPcompany.notion.site/hr-jp
🇧🇷BRcompany.notion.site/hr-br

Usage analytics

See what people actually use.

Which go links matter, which are abandoned, which need an owner. The data is in the app, not gated behind a premium tier.

Top go links · last 30 days
go/roadmap
412
go/handbook
287
go/oncall
244
go/payroll
198
go/standup
173
go/jira
156

New-hire onboarding

Day one: they already know the org.

New hires don't have to learn 50 URLs. They learn one pattern. The moment they hear "the handbook is at go/handbook", they have it forever, across every device, every browser, every Slack channel.

Onboarding READMEs go from a list of links that rot to a list of shortcuts that don't. Update the destination once; every README in every team's wiki stays correct.

Day 1
go/handbookgo/payrollgo/onboarding
Day 2
go/standupgo/oncallgo/roadmap
Week 1
go/expensesgo/teamgo/learn

Roll out go links in an afternoon

Four steps. About 15 minutes to set up. After that, the system runs itself.

  1. 1

    Install in Slack or the browser

    Connect the Slack app or install the OrgOrg browser extension. URL-bar go/* starts resolving immediately.

  2. 2

    Create your first go link

    Type a memorable name, paste the destination, pick an owner. Done in under a minute.

  3. 3

    Share with the team

    Tell people in Slack, your README, your onboarding doc. They start using go/<name> the moment they hear it.

  4. 4

    See what gets used

    The dashboard shows usage, owners, and stale links so the directory stays clean.

OrgOrg vs. Trot

Server-side go links vs. extension-only go links.

CapabilityOrgOrgTrot
Server-side go/ redirect
Works without extension
Extension-only
Browser extension
Slack integration
Unfurl + create
/point creates only
Mobile (Slack app + web)
Via Slack + orgorg.com URLs
Hosted web only
Path variables & default URLs
Preview mode
Usage analytics
Built in
Limited visibility
Bundle pricing
Included in suite
Standalone product
People directory & org chart

Deeper comparison: OrgOrg vs. Trotto →

Go links, defined

The language of internal shortcut directories.

go link
A short, memorable internal URL like go/<name> that redirects to the real destination. The shortcut layer that decouples 'what people type' from 'where it actually lives'.
Internal short link
A URL shortener scoped to your organization. Unlike bit.ly, internal short links only resolve for people inside your workspace.
Vanity URL
A short, branded URL chosen for readability over uniqueness. Go links are vanity URLs for internal destinations.
Path variable
A segment of a go link that gets forwarded to the destination. go/b/123 with a path variable becomes bugtracker.com/bug/123.
Default URL
Where a go link sends you when no path is provided. go/b → bugtracker.com/issues/all, while go/b/123 follows the path variable.
Preview mode
Suffix a go link with +, like go/rickroll+, to see the destination instead of redirecting.
Redirect
The server-side or client-side hop from go/<name> to the destination URL. The redirect is what makes go links instant and stable.

Frequently asked

What are go links?

Go links are short, memorable URLs like go/roadmap or go/payroll that redirect to the real destination. They give teams an internal shortcut directory so people can type a name they remember instead of hunting for the actual URL. OrgOrg's Go Links app resolves them in the browser, in Slack, and in the address bar.

How do go links work?

When you type go/<name>, the OrgOrg browser extension and Slack app intercept the request, look up the matching go link in your organization's directory, and redirect you to the destination URL. The redirect is instant. The original go/<name> remains stable even when the destination URL changes.

How do go links work in Slack?

Once the OrgOrg Slack app is installed, typing go/<name> in any channel or DM resolves to a clickable link unfurl with the destination and the owner. Anyone in your workspace can use existing go links without extra setup.

Do I need a browser extension?

The browser extension makes go/<name> work in the URL bar of every browser tab (Chrome, Edge, Brave, Arc). Without the extension, go links still work in Slack and inside the OrgOrg app. The extension is what makes the address-bar shortcut feel native.

How is OrgOrg different from GoLinks.io?

GoLinks.io is a dedicated per-seat go-links product. OrgOrg's Go Links app is one of more than fifteen apps in the OrgOrg bundle under one flat price, alongside People Profiles, Org Chart, Feedback, On-Call, and more. If you want the standalone product, GoLinks.io is the established option. If you want go links as part of a broader internal-tools suite, OrgOrg replaces several point tools at once.

How is OrgOrg different from Trot?

Trot is browser-extension-only; go links resolve client-side via the extension. OrgOrg resolves go links via a server-side redirect plus the extension and Slack, so links still work in places extensions can't reach (mobile, terminal commands that open URLs, share dialogs). You also get the OrgOrg suite around the go-links app.

What variables does OrgOrg support?

Special variables interpolate the current user into the destination. For example, go/profile → orgorg.com/@${user.email}. Path captures take everything after a prefix and forward it: go/b/123 → bugtracker.com/bug/123. You can combine them with default URLs for the no-path case.

What is preview mode?

Append + to any go link, like go/rickroll+, to see the destination, owner, and metadata instead of redirecting. Useful when you're not sure where a link goes, or when you want to share a go link with someone without sending them through the redirect.

Are go links secure?

Go links are scoped to your organization. Only people in your workspace can resolve your go links; nobody outside can guess go/payroll and land on your payroll provider. SSO and SCIM are supported on OrgOrg's higher tiers.

How much do go links cost?

OrgOrg's Go Links app is included in the OrgOrg bundle: one flat price for the whole suite of apps. There's no per-go-link or per-seat go-links surcharge. Start free; see the plans page for current pricing.

Can our whole team see and edit the same go links?

Yes. Go links are org-wide by default. Anyone in your workspace can create, edit, and use them, with an owner field so it's clear who's on the hook for the destination.

What happens if a destination URL changes?

Update the destination in OrgOrg. Every existing reference to go/<name>, in Slack history, in docs, in bookmarks, in onboarding READMEs, now points to the new destination. That's the structural advantage of an internal redirect layer.

One shortcut directory your whole team will actually use.

Free to start · No credit card · 15 apps for one flat price